You know at WOW Factor Collective, we love creating extravagant events that get people's attention! We get especially excited when we're able to secure media attention to cover and promote our events. Getting media attention for your brand's events can be a powerful tool to increase your brand's visibility, reputation, and credibility, as well as sell out tickets for your amazing event!
However, it can be challenging to get media attention with so many events happening in your community every day. Here are some tips on how to get media attention for your brand's events:
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Create a Newsworthy Story! To get media attention, you need to create a newsworthy story. This means that your event should have a unique angle, a compelling message, or a relevant topic that appeals to the media's interest. You can do this by focusing on the event's purpose, the attendees, or the outcomes.
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Research the Right Media Outlets! To get media attention, you need to target the right media outlets that cover your industry or niche. Do your research to find out which media outlets are relevant to your brand, and pitch your story to them. You can also use social media to connect with journalists and reporters who cover your industry.
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Craft a Compelling Pitch! A compelling pitch is critical to getting media attention. Your pitch should be concise, clear, and tailored to the media outlet's audience. It should highlight the newsworthy aspect of your event and include all the relevant information, such as the date, time, location, speakers, activities, vendors, etc.
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Leverage Influencers + Thought Leaders! Influencers and thought leaders in your industry can be powerful allies in getting media attention for your brand's events. Invite them to your event, offer them exclusive access or interviews, and leverage their social media following to create buzz around your event.
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Offer Exclusive Content! Offering exclusive content to the media outlets that cover your event can be a great way to get media attention. This can include interviews with keynote speakers, behind-the-scenes access, or exclusive data or insights related to your industry.
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Follow Up with the Your Contact! Following up with the media after pitching your story is critical to getting media attention. Send a super friendly reminder a few days before the event, offer them exclusive content, and be available for interviews or follow-up questions.
Getting media attention for your brand's events requires a combination of strategy, creativity, and persistence. Create a newsworthy story, research the right media outlets, craft a compelling pitch, leverage influencers and thought leaders, offer exclusive content, and follow up with the media. By following these tips, you can increase your brand's visibility and credibility through media coverage of your events!
Looking for a creative agency to help you design the most epic event full of that wow factor? Look no further! Fill out our inquiry form to get the booking process started.
