Five ways to spice up your video content

If you follow us on any of our social media platforms, whether it be for WOW Factor Collective, Woman-Owned Wallet, or our clients' accounts, you know how much we LOVE video content! Video content has become one of the most popular forms of content on social media platforms. However, with so much video content available online, it can be challenging to make your videos stand out from the rest. Here are five ways to make your social media video content more engaging:

  1. Keep it Short and Sweet! One of the most important things to keep in mind when creating video content is that people have a short attention span. To keep your viewers engaged, it is essential to keep your videos short and to the point. Try to deliver your message in the first few seconds of the video to capture your viewers' attention.

  2. Tell a Dang Story! People love stories, and storytelling is such a powerful tool to engage your viewers. Use storytelling to connect with your audience and make your video content more relatable. When creating your videos, think about the emotions you want to evoke and how you can use your story to create an emotional connection with your viewers.

  3. Use Eye-Catching Visuals! Visuals are an essential part of any video content. Use eye-catching visuals such as animations, graphics, or infographics to make your video more engaging. Make sure that your visuals are high quality, relevant to your message, and in line with your brand guidelines!

  4. Add Some Fun Music! Music can make a significant impact on the emotional impact of your video. Use music to create a mood that complements your video content. You can also use music to set the tone of your video and make it more engaging.

  5. Include a Call to Action! A call to action is an essential part of any video content. Encourage your viewers to take action after watching your video. Whether you want them visiting your website, subscribing to your channel, or following you on social media, make sure that your call to action is clear and concise.

Creating engaging video content on social media requires a combination of creativity and strategy. By keeping your videos short, telling a compelling story, using eye-catching visuals, adding music, and including a call to action, you can create videos that capture the attention of your audience and keep them engaged.

Want help capturing and curating super engaging video content for your brand? We're here to help! Complete our inquiry form + we'll set up a time to chat about your goals and how we can help.

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